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Social Media Strategies for Business Success


*Overwhelmed with trying to navigate the Social Media landscape?
*Unsure how Social Media can help your business grow?
*Confused about what Social Media tools to use?
*Concerned about Social Media training, time committment, and management.

Join the Brooklyn Center Business Association at our monthly luncheon for this exciting and educational program as we present Steve Gasser, CEO of Vivid Image.  As an entrepreneur, social media expert, and keynote speaker, Steve will discuss how using the right social media tools can help keep your customers coming back for more, connect with new customers and keep your business thriving. Learn how to inform, inspire, and create long-term meaningful connections with social media marketing strategies that build relationships that build your success.  Register Below.


Engagement Marketing & Power of Email Marketing

November 22, 2011, 8:00 am to 10:30 am

CTCT LogoTuesday, November 22, 2011
8:00 - 8:30 a.m. - Registration
8:30 - 10:30 a.m. - Program
Embassy Suites - Brooklyn Center
6300 Earle Brown Dr
Brooklyn Center, MN 55430

Engagement Marketing – Keys to Success
How can you keep your customers coming back for more – telling their friends – and keep your business thriving? Learn how to inform, inspire, and create long-term meaningful connections with engagement marketing, building the relationships that build your success. You’ll learn how to:

  • Take the excellent customer experience that you deliver and leverage that into connections that enable ongoing dialog.
  • Identify the right technology tools to multiply your impact, track your effectiveness and save you time and effort
  • Understand how to gain and interpret both direct and indirect feedback on how your customers, prospects and raving fans are perceiving you -- *and* what they are saying to their friends & colleagues
  • Create engaging content that encourages re-sharing – how to deliver content that starts and sustains discussions, and how to make sure that content is sharable.
  • Sum it up: learn the five key steps to success with engagement marketing.

Power of Email Marketing
Proactive, outbound Email Marketing should be an important, key component of your overall marketing communications strategy. Email marketing is cost effective and easy to measure. Suitable for all experience levels, this session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies for getting and keeping quality subscribers, increasing deliverability & open rates, writing good headlines & content, saving time, getting readers to take action, and more!

The workshop will help you to:

  • Reach more people with your message
  • Create email campaigns that get results
  • Get your emails opened and read
  • Write compelling subject lines and copy
  • Interpret email campaign results (open-rates, bounce-rates, click-thru rates, etc ...)

Meet Jeff Ferrazzo - Regional Development Director

CTCT JeffJeff is a business expert with experience helping businesses initiate and build meaningful professional relationships with both organizations and individuals. Jeff has successfully launched two small businesses, including a consulting firm that trained and consulted business owners on sales, email marketing, branding, and brand development strategies. As the Regional Development Director for Constant Contact, Jeff uses his rich consulting and training experience to help small businesses in the Minnesota area maximize the power of relationship marketing through the use of online communications tools.

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